Arcam by Joel Clifford
Joel Clifford, artist, has collaborated with London-based musician Arcam to produce a specialist screen print series in response to each track of Arcamʼs forthcoming album, August. Friendship and mutual aesthetic ideas related to sight, sound and environment have formed the foundations on which this interactive exhibition has been created.
Joel Clifford is an illustrator and professional printmaker based in London. His work has a graphic style shaped by the layering nature of screen printing. He doesnʼt draw; instead he thinks in collage, mentally layering and combining shapes, colours and found imagery. He collects inspiration from many sources and experiments with the aesthetics of the original image, forming a narrative that draws upon the past, mixing in contemporary artworking.
Arcamʼs album August was recorded intermittently between 2007 and 2012 but written as a single composition in which each track contributes to an overarching narrative exploring themes of time, memory and loss. Track titles reference changes in seasons and the movement of the sea is a recurring metaphor. Natural imagery and the angular modernism of the prints represent contemporary and nostalgic themes using printed paper, wood panels and hand-made printed blankets.
August is comprised of recordings formed entirely of sounds originating from a single source: the guitar. Yet, while the tonal qualities of an electric six-string are evident throughout, they appear in a modified state having been digitally re-rendered to form tones, drones, swells and surges, resonant textures, clicks and cuts.
This is a multi-media exhibition. Each artwork has been assigned a QR code. By scanning these codes with a smartphone, exhibition visitors can stream the audio track associated with each artwork on their phone. Visitors are encouraged to bring a smartphone with headphones to the gallery to experience the exhibition in full.
Visitor Instructions
1. Install a QR code reader on your smartphone (we recommend QR Reader, available free for iPhone and Android with ads or £0.69 for ads-free version)
2. Open the QR code reader app
3. Point your smartphone camera at QR code
4. Your phone should open a webpage containing an image of the artwork the code relates to. Below this you should see a soundcloud music player. Click play on the player to stream the audio track associated with the artwork.
The tracks can also be streamed from www.arcamexhibition.com
August will also be available to purchase on limited edition CD from Orange Dot Gallery for the duration of the exhibition and will be released digitally to co-incide with the exhibition opening.
August litters over the last tread of the day, and hope ever swells in all our dark places…




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